Bridging The Communication Gap For Local Councils
Local councils do far more than rubbish collection – yet much of their work remains unseen, misunderstood, or mistrusted. The challenge? Communicating that work in an age of attention-fatigue, fragmented audiences and rising scepticism. Traditional channels like letters, PDFs and newsletters aren’t enough anymore. Communities now expect information that’s clear, swift, digital-first and two-way. Short, human videos can break down complex issues, build trust and meet residents where they already are.