QC. Video Blog

Video is one of the most effective, affordable tools for NFPs because it delivers information quickly, builds emotional connection and reaches audiences.

More and more government teams are responding by moving to a video-first communication strategy – using targeted, fit-for-purpose video to simplify complex messages, build internal alignment and deliver greater transparency to the communities they serve.

From water networks and wind farms to highways, ports and power stations, infrastructure is the backbone of Australia’s economy. These are high-stakes, high-visibility projects – often running across multiple regions, contractors, and compliance frameworks. But every successful project shares one quiet advantage: clear, consistent communication at every level, from boardroom to worksite.

Local councils do far more than rubbish collection – yet much of their work remains unseen, misunderstood, or mistrusted. The challenge? Communicating that work in an age of attention-fatigue, fragmented audiences and rising scepticism. Traditional channels like letters, PDFs and newsletters aren’t enough anymore. Communities now expect information that’s clear, swift, digital-first and two-way. Short, human videos can break down complex issues, build trust and meet residents where they already are.